Moviefone had to create a whole new system of operations for participating theaters, including will-call windows that would allow callers to pick up their pre-purchased tickets. Leatherman had the idea to create an interactive telephone movie guide that would give callers access to local theater listings and movie times.Įven more, you could pre-purchase tickets.
In 1989, MovieFone was born out of businessman Russ Leatherman’s frustration with calling movie theaters and always getting a busy signal. Even in the 1980s, when you could call a restaurant to make reservations, you still had to physically go to the movie theater to buy tickets. You also couldn’t pick up the phone to buy tickets. You had to snag a copy of the morning newspaper to see what movies were showing that day. If you wanted to see a movie, you couldn’t just pick up the phone to call the theater and ask about movie times. This remained true for other films in the Star Wars franchise, plus many other blockbuster flicks. In 1980, Star Wars fans were reported to wait for as long as 36 hours in order to get a good spot for the midnight premiere of The Empire Strikes Back. “Good things come to those who wait” must have been the philosophy for movie fans who were willing to wait a while and even camp out, in order to be the first in the nation to see a film’s premiere.
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